4 April 2017
QR CODES
I must admit, I have never paid attention to these codes thinking that its just a label, didn't know there is too much information on it. It's very interesting because after the class I recognise these codes, they're every where but never before.
I was sharing with my Senior the other day and she told me that we have a lot of books that has QR codes on, and I started searching for those books. I was like a child searching for a treasure hunt with my phone in hand.
The nice thing about these classes they are all related with what we do at work therefore we can't keep the information to ourselves but sharing it with our colleagues to pass it on to library users, we get input and learn more from them as well.
I browsed to Google for more information on QR codes and I found nice explanation of the use of QR codes on Wikipedia.
QR codes have become common in consumer advertising. Typically, a smartphone is used as a QR code scanner, displaying the code and converting it to some useful form (such as a standard URL for a website, thereby obviating the need for a user to type it into a web browser). QR code has become a focus of advertising strategy, since it provides a way to access a brand's website more quickly than by manually entering a URL. Beyond mere convenience to the consumer, the importance of this capability is that it increases the conversion rate (the chance that contact with the advertisement will convert to a sale), by coaxing interested prospects further down the conversion funnel with little delay or effort, bringing the viewer to the advertiser's website immediately, where a longer and more targeted sales pitch may lose the viewer's interest.
Although initially used to track parts in vehicle manufacturing, QR codes are used over a much wider range of applications, including commercial tracking, entertainment and transport ticketing, product and loyalty marketing (examples: mobile couponing where a company's discounted and percent discount can be captured using a QR code decoder which is a mobile app, or storing a company's information such as address and related information alongside its alpha-numeric text data as can be seen in Yellow Pages directory), and in-store product labeling. It can also be used in storing personal information for use by organizations. An example of this is Philippines National Bureau of Investigation (NBI) where NBI clearances now come with a QR code. Many of these applications target mobile-phone users (via mobile tagging). Users may receive text, add a Card contact to their device, open a URI, or compose an e-mail or text message after scanning QR codes. They can generate and print their own QR codes for others to scan and use by visiting one of several pay or free QR code-generating sites or apps. Google had an API, now deprecated, to generate QR codes, and apps for scanning QR codes can be found on nearly all smartphone devices.
QR codes storing addresses and URLs may appear in magazines, on signs, on buses, on business cards, or on almost any object about which users might want information. Users with a camera phone equipped with the correct reader application can scan the image of the QR code to display text, contact information, connect to a wireless network, or open a web page in the telephone's browser. This act of linking from physical world objects is termed hard linking or object hyperlinking. QR codes also may be linked to a location to track where a code has been scanned. Either the application that scans the QR code retrieves the geo information by using GPS and cell tower triangulation (aGPS) or the URL encoded in the QR code itself is associated with a location.
Recruiters have started placing QR codes in job advertisements, while applicants have started sporting it in their CVs and visiting cards
https://en.wikipedia.org/wiki/QR_code
QR CODES
I must admit, I have never paid attention to these codes thinking that its just a label, didn't know there is too much information on it. It's very interesting because after the class I recognise these codes, they're every where but never before.
I was sharing with my Senior the other day and she told me that we have a lot of books that has QR codes on, and I started searching for those books. I was like a child searching for a treasure hunt with my phone in hand.
The nice thing about these classes they are all related with what we do at work therefore we can't keep the information to ourselves but sharing it with our colleagues to pass it on to library users, we get input and learn more from them as well.
I browsed to Google for more information on QR codes and I found nice explanation of the use of QR codes on Wikipedia.
Although initially used to track parts in vehicle manufacturing, QR codes are used over a much wider range of applications, including commercial tracking, entertainment and transport ticketing, product and loyalty marketing (examples: mobile couponing where a company's discounted and percent discount can be captured using a QR code decoder which is a mobile app, or storing a company's information such as address and related information alongside its alpha-numeric text data as can be seen in Yellow Pages directory), and in-store product labeling. It can also be used in storing personal information for use by organizations. An example of this is Philippines National Bureau of Investigation (NBI) where NBI clearances now come with a QR code. Many of these applications target mobile-phone users (via mobile tagging). Users may receive text, add a Card contact to their device, open a URI, or compose an e-mail or text message after scanning QR codes. They can generate and print their own QR codes for others to scan and use by visiting one of several pay or free QR code-generating sites or apps. Google had an API, now deprecated, to generate QR codes, and apps for scanning QR codes can be found on nearly all smartphone devices.
QR codes storing addresses and URLs may appear in magazines, on signs, on buses, on business cards, or on almost any object about which users might want information. Users with a camera phone equipped with the correct reader application can scan the image of the QR code to display text, contact information, connect to a wireless network, or open a web page in the telephone's browser. This act of linking from physical world objects is termed hard linking or object hyperlinking. QR codes also may be linked to a location to track where a code has been scanned. Either the application that scans the QR code retrieves the geo information by using GPS and cell tower triangulation (aGPS) or the URL encoded in the QR code itself is associated with a location.
Recruiters have started placing QR codes in job advertisements, while applicants have started sporting it in their CVs and visiting cards
https://en.wikipedia.org/wiki/QR_code
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